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Tips for a Successful Interview
- Know your talking points
- Be concise when answering questions: A soundbite is a concise targeted statement that gets to the heart of the issue. Reporters often use them as quotes in their stories. By making your point in as few words as possible you can use soundbites to your advantage. A taped soundbite usually runs for 8 seconds. Before you interview, you should practice presenting your message in 8 second intervals. Mastering this is a great benefit to a successful interview.
- If a television interview, look at the reporter, not the camera
- Relax: Speak at a normal pace and avoid fidgeting.
- Dress for success: Solid fabrics come across better on camera than prints. Avoid white clothing or flashy jewelry that may reflect light into a camera.
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