Radio Microphone

MEDIA GUIDE

Public Service Announcements

Public Service announcements are short radio spots — usually 15 to 60 seconds long — that radio stations play for free as service to their communities. Because PSAs are short, they’re best for sharing basic information on PH. Here are some ideas for PSA topics:

  • Symptoms of PH
  • Promote an upcoming support group meeting or Special Event
  • Direct listeners to the PHA Support Line and the PHA website
  • Promote PH Awareness Month in November
  • Raise awareness of an upcoming PHA event in your area
  • Come up with your own idea and share it with us!

Creating a PSA

All radio stations are different and they may have different guidelines for PSAs, so it’s important to contact each radio station to familiarize yourself with their preferences. There are three basic ways to get a PSA aired:

Getting Your PSA Aired

1. Create a Media List of local radio stations

2. Contact each station

It’s important to get in touch with the right person at each station. Their title may be different from station to station, but you’re looking for the person responsible for airing PSAs. If at first you don’t succeed, ask the station staff to help you find the right person. This person may be the Director of Community Affairs, Public Affairs or Public Service, Program Director, News Director or General Manager.

When you find the right station employee, ask if they accept PSAs and ask about their PSA process — would they prefer a recorded PSA, a written PSA or would they like to create one in collaboration with you?

3. Make your pitch or submit your cover letter

If the station is ready to talk about your PSA immediately, great! If not, send a letter or email that demonstrates why awareness of PH is so important to you and your community. Briefly share your person PH story or the story of a loved one. And be sure to include talking points about PH.

4. Follow up with the station

If you don’t hear back from the station, call or write to gently remind them that you made contact. If you don’t succeed, don’t give up! Let them know that you’re ready to work with them when PSA airtime becomes available.

5. Tell PHA

Since everyone’s experience with raising awareness is different, we want to hear from every member of the PHAware Campaign. And if you get a copy of your PSA, let us know and we’ll share it with the community!

Contact Elisabeth to order press kits and for help preparing your media outreach. Contact PHAware@PHAssociation.org or 301-565-3004 x753.

The information provided on the PHA website is provided for general information only. It is not intended as legal, medical or other professional advice, and should not be relied upon as a substitute for consultations with qualified professionals who are familiar with your individual needs.

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NORD

The National Organization for Rare Disorders (NORD) awarded PHA the Abbey S. Meyers Leadership Award in 2012 for outstanding service to PHA members in advocacy, education and other key areas.