MEDIA GUIDE
Share Your Story
There are a lot of reasons why telling your PH story helps the community. Your story will help to increase awareness of pulmonary hypertension, but it will also help to explain to your community how PH affects your life. For those who get tired of explaining their illness to their neighbors, getting local media coverage is a great way to educate them.
How to share your story:
- You can pitch your story to virtually any media outlet, including TV news stations, radio stations, newspapers, local magazines and community blogs.
- Use your Media List to identify a reporter at each outlet who could be interested in your story. Look for reporters who frequently cover health issues or community issues.
- Contact each reporter. There are many ways to do this, including by phone, email, with a letter or in-person. Contact PHA for help honing your pitch!
- Send a PHA press kit to every reporter you contact. Let each reporter know that PHA can help them find useful information on PH.
- Follow-up with each reporter. If you’re invited to do an interview, be sure to thank the reporter. If you don’t get coverage immediately, don’t give up! Get in touch with your reporter and let them know that you’re available for future stories. The next time these reporters need an idea for a story, they’ll know that you’re a local resource on PH.
Contact Elisabeth to order press kits and for help preparing your media outreach. Contact PHAware@PHAssociation.org or 301-565-3004 x753.