PHAware CampaignToolbox

Use these resources to enhance your work as you contact and interact with the media.

Watch Webinar with the Experts

Join Environics Communications and learn how to use the media to your advantage when raising awareness in your community. Get tips on spotting media opportunities, pitching your story, giving an interview and more!

Making Connections

Learn how to take advantage of popular news trends to pitch your own story.

Working with Reporters

Check out tips for interacting with the media from a media professional.

Interview Tips

Brush up on your PH talking points and prepare for your interview with a reporter.

Sample Press Release

Use this press release as a template to promote your own upcoming PH event.

Sample Media Advisory

Use this document as a basis for your own media advisory.

Public Service Announcements

Listen to and download PSAs recorded by PH caregiver Steve Van Wormer, or use our sample PSA scripts.

Contact Elisabeth to order press kits and for help preparing your media outreach. Contact or 301-565-3004 x753.

Online Press Room -- A Great Resource For Reporters

PHA's Press Room provides reporters with essential information on PH so they can stop researching and focus on your story.

Visit PHA's Online Press Room

Sign Up For PHA's Media Matters! Alerts

Receive media updates from PHA including breaking news opportunities, success stories and tips for getting your story covered.

Sign up

Learn From Media Experts—Your Fellow PHers!

Share experiences, and ideas and tips with your fellow PHers by joining the PHAware Campaign email group.

Sign up today:


Betty Lait"Because of the rarity of the disease and misdiagnosis, I decided to contact the media so that others would know what I had been through so that they would not have to wait for a diagnosis and suffer needlessly."

Read media success stories

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The National Organization for Rare Disorders (NORD) awarded PHA the Abbey S. Meyers Leadership Award in 2012 for outstanding service to PHA members in advocacy, education and other key areas.